An Open Letter To The London Free Press

Re: Billboards pimping beer dumb, not offensive

Being able to connect cause and effect is vital to solving our community’s problems. It seems as though Ian Gillespie’s column “Billboards pimping beer dumb, not offensive” missed this valuable opportunity to draw connections. For those of you who are unaware London does have pimps.

Those of us working with our eyes open are very aware of this fact. What is a pimp? The short definition is that a pimp is a coward, a liar who sexually exploits others. In London’s case many are sexually exploiting children and youth.

Most people constantly ask the question “How is it that child after child is being recruited into the sex trade and is being sexually abused in London?” Campaigns such as this beer ad and Mr. Gillespie’s response don’t help by using the word in a humourous and playful manner. The word pimp is not playful.

I think reclaiming words is an interesting way some social groups go about gaining some of their power back; however in this case the persecuted people are not the ones trying to re-instate the word pimp. And since we have pimps in London and rarely in our community do the adult sex trade workers have pimps, it can only be deduced that we are trying to glorify people who take part in the sexual abuse of our children youth. That is simply disgusting.

Just because we have television shows like “Pimp My Ride” (MTV) and contests like “Pimp My Garden” (Toronto Star) and “Pimp My Library Cart” (Wisconsin Library) doesn’t mean we’ve taken back a word.

You can’t identify a pimp by what they wear. Far from popular opinion pimps do not wear grillz, bling, fur coats, feathers in their hats, carry canes or challis’ filled with alcohol. Nor do they drive Cadillacs’ with hydraulics. They look like every other person on the street. They can be young or old, male or female, affluent or poor. In fact 30% of the sexual predators (pimps included) make more than $50,000 a year from a legitimate job. 10% make more than $80,000 a year. These folks are “upstanding” citizens.

Pimp is not a word we can reclaim until we recognize the fear and violence (sexual, physical, and emotional) they disseminate throughout the young people they hurt on a continual basis in London.

As well, I take offence to Gillespie’s implication that this issue shouldn’t be talked about. Using the word pimp in our vocabulary is disgusting, hateful and offensive. Talking about this is the only way to ensure London’s youth stay safe.

This attempt to stifle conversation about this topic is reminiscent of pimps threatening kids if they talk about what’s going on, they’ll kill them or the people they love.

I guess it’s reminiscent because I see and hear it on a daily basis.


Jessie Rodger