Sunday, February 14, 2010
Super Bowl Commercials...A Response
Part of the popularity has been the emergence of the bizarre competition for the best (and most expensive) commercial. It's a curious thing when there is an audience for the Super Bowl just for the commercials.
The commercials are often filled with special effects, celebrities, sometimes animals (anyone remember the beer frogs or mustangs?) and hilarious (to some!) jokes.
This year there were a few commercials that were interesting. The first being a commercial with Tim Tebow, a Heisman Trophy winner (for those of you not in the know, this is given to the best college football player in the US). Tebow's commercial had his mom in it, which is not all that unusual for a Super Bowl commercial (remember those Chunky soup commercials with the good NFL mommies heating up soup?). But the odd piece of it was that it was a commercial for "Focus on the Family" the right wing family group. The message was not as explicit as we thought it was going to be, but the it was there. Had Tebow's mother had an abortion the world would have been deprived of his talents with the Gators. What was ignored was that Tebow was born in Manila, Philippines where Tebow's mom wouldn't have even had the option as safe, legal abortions are not, nor ever have been, offered in that country.
But one of the most ridiculous commercials came from Dodge. I'm not even going to post it...but the gist of it is a bunch of dead eyed guys staring into the camera as the voice over extols all of the 'oppressive' things men have to put up with from their partners. And the Dodge vehicle is his escape, so back off bitch.
This is a response to this commercial (youtube it if your curious to see the original), and it made me smile!
Tuesday, January 12, 2010
Going Gaga
Of course I'm talking about my ability to view almost anything through my feminist lens.
When you start thinking about things in terms of women, power, control and our socialization you begin to see some amazing things. Some of them make me crazy. But more often now, I'm smiling (trust me, big change!).
One of these observations of late is the very interesting figure of Lady Gaga. I'll admit when I first heard Lady Gaga, I enjoyed her music, but quickly I thought "Is this a gimmick? Is the arty stuff overpowering the music?". And then there was her hanging at the MTV video music awards. I'm always concerned when art depicts violence against women for some sort of inspiration.
But then I heard her new stuff on the new album. And then I started to read more and more articles where Gaga spoke about her immense talent ("I don't see myself as being like anyone else"...uhhh, yeah me neither, Stephani Germanotta) and ability to create monster hit song after song.
But then I kept reading and she starts to explain her above quotes, along with others and her answers started making me think...
"I find that men get away with saying a lot in this business, and that women get away with saying very little," she said. "In my opinion, women need and want someone to look up to that they feel has the full sense of who she is and says, 'I'm great.' "
Hm. Something to think about. Besides that her song "Bad Romance" talks about something that was my obsession during my fourth year of university, the commodification of women.
Enjoy.
Thursday, December 18, 2008
Wednesday, November 05, 2008
We're Gonna Miss Ya, Kinda

Folksy mannerisms
Your pronunciations (lack of) your Rs
Your "experience"
Your unnerving mis-education about the Bush Doctrine
Your laws that require rape victims to purchase their own rape kits
Your fucking insane stance on the abortion issue
Your weird winking
Your spending
Tina Fey
Your aversion to pronouncing the letter "g" at the end of words
How you have forever changed what a "Maverick" is
Your destruction of McCain's reputation
Your wardrobe
Your ethics, or lack there of
You mentioning "Main Street" every g-d second
The way you combine people's first name, "the" and their profession (classic!)
The way you bash community organizers (F U)
Your subtle evocations of the ever thoughtful chant of "Drill Baby, Drill"
Pageant jokes
Trying to pass off a part time job as mayor to a town of 9,000 as true experience
Teen pregnancies
Your sentences to Nowhere
Helicopter hunting for the continental US
You're roguish ways
Any interviews you have ever done
Seeing you meet the real Nicholas Sarkozy for the first time
Forced teen marriage
You trying to make the beluga extinct
You checking on Russia every morning from your kitchen window
But most of all I will miss...um...hang on...um...oh yeah.
Abso-fucking-lutely nothing.
Don't let the door hit you on your ass on the way back to Alaska!
Saturday, September 13, 2008
Quiverfull Makes Me Quiver, And Not In A Good Way
Quiverfull essentially means that when two people (man and woman) are married then no birth control (Pill, condom, rhythm method, NOTHING) may be used. Have as many children as you have, each is a blessing, each is from God, etc., etc.
And it seems that this is catching on, in some areas of the world. Most notably in the US and now in Canada.
Hey, if you want to have tons of babies, by all means, go and procreate. It's really no skin off my nose.
However, please don't tell me that if you have 12 children you'll be able to spend as much quality time together. Or that you'll all be happy all the time. Let's be real. When you have a gaggle of babies (just as if you would only have one or none) nothing is perfect. I think this is the part that drives me the most insane. That everything is wonderful, everything is perfect, nothing is ever difficult and sleep is readily available.
For me, I find the most interesting conversation to be about this idea that more and more women are choosing (and in some cases I would use the word 'choose' loosely) this type of family planning.
The idea of a woman essentially being a vessel is a hard idea for me to accept, even if this is what they want. Call me a snob- but I am completely obsessed to know what the personal identity of those women are. Apart from the labels of 'mother' and 'wife', I wonder what they would classify themselves. I would love to pick apart their brain, although I imagine myself say "No, but really, what is your personal identity- without the kids. Because eventually the kids will leave and I want to know what you do for yourself. So tell me."
Then I stumbled over an article that spoke about Andrea Yates. If you don't remember her I'll jog your memory. She was the mother who drowned all five of her young children in the bathtub when her husband was at work. After she was arrested and found that post-partum depression played a large role even more evidence rolled in. According to reports, a couple of days previous to the horrifying deaths of the five Yates children, Andrea started to get pamphlets and visits from her Quiverfull-devoted church. And these visits were not the "how's it going" variety. It seems that people had heard about Andrea's desire to stop having babies and unhappiness with her role as mama.
Hm. Hopefully the lack of support was kept in mind when she was punished (which was deserved).
And then there's the fascination that media has, and in turn a large population of us. Television shows and specials are being massed produced (Duggars anyone?). And the ratings are fantastic. Which is good for them, feeding a brood of 13 children gets expensive. However I had seen some families be very resourceful with saving money (Tater Tots, making clothes, diapers and using all that free manual labour).
I may sound self-righteous about this, but I think my concerns are valid. Couple this with the fact that roles in the families are straight out of Leave It To Beaver (girls are in charge of cooking and sewing, boys in charge of outside maintenance), we should all be talking about this change in family makeup.
But again, I will stress that my mantra "My uterus, my decision, so keep your theology off my biology" swings both ways. So while I have warranted concerns, if the Duggars want to usher in baby number 20 after number 19 is born in January- by all means go for it. *Jessie shudders for Mrs. Duggar's vagina*
Wednesday, July 23, 2008
She Will SLAM DUNK You!
Check out this MASSIVE fight at last night's WNBA game, Detroit vs. L.A.
Will this make the Olympic bid for gold in Women's Basketball a bit tense?
Well, maybe now people will start watching the WNBA...
Check out a full clip at Perez Hilton...
http://perezhilton.com/2008-07-23-girls-gone-wildin-the-wnba
Monday, July 21, 2008
From The LondonCommons.net
I found this very interesting...
American Apparel's appeal to progressives?
Have you ever felt conflicted by the urge to support American Apparel's sweat-shop free practices and your reluctance to wear their gaudy clothes in public? I mean "Sweatshop-free" = good, and we always talk about voting with our dollars and supporting progressive companies right?
Well, don't worry about it. When you look a bit deeper, there's some pretty strong indications that American Apparel as a corporate entity isn't much more progressive then a rub-n-tug. By many accounts, AA's image is the fair labour and women's lib equivalent of a "Green Wash" (a "red wash" maybe?). Quite a few stories have popped up about allegations of American Apparel's union busting, degrading adds and the misogynist yuppie that runs it all... Google 'Dov Charney' and see what comes up. The guy is on his fifth sexual harassment lawsuit and his musing on domestic violence are interesting to say the least.
Don't take my word for it:
Tuesday, December 18, 2007
Why I Hate The Dove: Real Beauty Campaign
This is getting ridiculous.
I hate the Dove campaign for real beauty.
I don't disagree that we should be embracing a shapes, sizes, colours, heights, wrinkles, etc., etc.
But the point I've been making for years about this campaign is that it still is A MARKETING CAMPAIGN.
The company, Unilever that owns Dove is probably interested in breaking down stereotypes. But I think it's important to examine intent in this case. Why is Unilever so interested in making me feel as though I'm just as beautiful as the models they used to use in their campaigns? Why has Unilever taken such an interest in making me feel valued? Are they perhaps encouraging me to feel beautiful? I guess there's nothing wrong with that.
So what does it mean to be beautiful? I feel good about myself, I gain confidence...and perhaps I'll feel good enough that I'm afraid I won't feel this forever...therefore I'll want to keep staying beautiful...there for I'll buy Dove products? Hmmm...
Now, don't get all uppity. This is what corporations do. They want to sell there products, make a profit. But for some bizarre reason this thought leaves our heads. Dove wants us to feel happy, proud and excited about ourselves. Dove cares about us. Dove wants us to know that not only are we beautiful, but they acknowledge that we're beautiful.
Ok. So what? Dove is selling products by emotionally manipulating us. That's what commercials are all about. Advertising is an integral part of our lives. Deal with it. Move on and appreciate that Unilever actually does give a shit....
What was that?
Really? No shit, are you serious, Hilary?
Well, that certainly changes things.
Thanks for the heads up Hilary.
Sorry, my friend Hilary just let me know what other products Unilever owns and markets like it's going out of style.
The product?
AXE BODY SPRAY.
Yeah, put that in your self-esteem pipe and smoke it.
If you don't know what Axe Body Spray is, allow me to enlighten you.
Axe Body Spray is Canada's leading male deodorant.
Shall we investigate how Axe is marketed?
What are your thoughts? Since Unilever is so dedicated to enhancing women's self esteem, surely their campaign would transfer to their entire line, right? It would only make sense, really.
Let me just check their website...hm. Interesting.
You will never believe this. It appears that the Dove Campaign for Real Beauty isn't so all inclusive as we are led to believe.
Let me get this straight...Axe is for men. But all I see on their website are pictures of women. How empowering! Um. Except. None of them really look like the Real Beauty women. Wonder why that is.
Let's read some of the stuff about their line...
Ok, ahem, not really what I would expect from a corporation so dedicated to raising self esteem...it seems if you wear the Vice line you can turn nice girls naughty. And if you wear Kilo girls in bikinis will come and you can "...teach them how to rub things together to start a fire." Well, I guess if you're into survival camping that would be use- oh, I get it. Not very empowering there.
Let's keep looking, shall we?
"Axe Effect...internationally recognized name for increased attention Axe wearing males receive from eager and attractive female pursuers".
Eager and attractive? Wow.
And you know what...there's even a box where you can report a "Naughty Girl".
Ok, who makes this shit up?
I get that perhaps this was a failed attempt to make fun of the mating process. But since Axe is #1 in Canada there is cause for concern.
So allow me to enlighten you.
A. Women do not pull off clothing because men smell good.
B. You are living in a dream world if you believe that your armpit stick will induce lust filled antics
C. If you use Axe, you're an asshole.
So, Axe Body Spray and Dove Real Beauty. Kind of doesn't make sense. Even if the Axe marketing is just for fun, doesn't poking fun at women's inability to respect themselves because of shitty shower gel some loser uses because he thinks it will get him commitment free relationships counter act what they're doing?
I mean, the Real Beauty campaign isn't just a commercial. They have actual programs and talk to actual girls.
How does that go?
Girls, feel good in your own skin. You are beautiful. The media has an unattainable image when it comes to the perfect body.
Now boys. Here's your Axe. Spray on, stand back and wait for the onslaught of attractive and eager girls. And don't worry, they will definitely look like the women you drool over in Maxim magazine.
If none of this has stopped you from buying Dove, then maybe Unilever's track record on abusing animals and child labour will.
No? Then you may be interested that Unilever is encouraging women to feel good about their size and shape, but not so much the colour of their skin. In fact if you want to they can sell you a cream that will lighten your skin. It's called "Fair and Lovely".
And if you use it along with other Dove products, well then there are no bounds to your real beauty.
Thursday, December 06, 2007
Thursday, July 26, 2007
"Pretty" People Falling Down
Ok, so I love model shows. America's Next Top Model, Canada's Next Top Model...very, very funny.
I think the reason I love these shows is the curing of hubris that assaults the "beautiful" girls...their self-doubt and shaky self esteem that they discover for the first time ever, on camera.
I know it's cruel, but it's reassuring since they always look so fucking sure of themselves. It's good to bring them down a few pegs.
As well, I think it's a bit retarded that we reward people for being genetic freaks. The one major reason I keep watching ANTM is because their models have yet to actual become top models...just a bunch of cute girls who get to watch their dreams disappear.
Ohhh, and "8th and Ocean". If you ever see that on TV, you must catch it. It's a show about a bunch of manic, low self esteem, young, stupid models living in an apartment complex together in Miami that constantly whine, "But in Idaho I was the prettiest girl in school!". Hahaha.
It's every average looking person's revenge. Nothing destroys their self esteem more than meeting another pretty person.
So enjoy this clip from Fashion Television. It's a little hard to take when you hear Jeanne Beker talk about how "...it's not so easy being a model."
Bullshit. It really is JUST walking.
Do you have to use your brain during modeling? No matter how much I love Tyra, she's not going to convince me it takes a lot of grey matter to "negotiate" the catwalk. If wisdom equals better modelling then 35 year old models would be the norm.
Anyway, to be honest I'm tired of the unfriendly model. I don't want you grinning like an idiot, just crack a smile now and then. That's the best part of the fall, when they actually morph from moving coat rack to actual human being.
Saturday, July 21, 2007
Eek! The City of London Is All Gay-ified!

Friday, July 20, 2007
A New Classic Fairy Tale

Faith Hill is HUGE!
Thursday, July 19, 2007
Big, Huge, AMAZING NEWS!

Mark your calendars.
November 19th, 2007 A.D.
This is the day that Jessie gets to hang out with one of her heroes...Naomi Klein.
Yes, you read that right. Naomi Klein.
Alan Leschied will be playing host to Naomi Klein when she comes to UWO for a book thing for her latest work, "The Shock Doctrine: The Rise of Disaster Capitalism".
By now, I may have lost some readers...so let's back up.
Who exactly is Naomi Klein?
In short, she's a brillant woman. She's a journalist, writer, film maker, and intellectual.
And I get to have dinner with her.
She wrote a book called "No Logo: Taking Aim At Brand Bullies" in 2000. It was published shortly after the WTO summit in Seattle and was met with great excitement from those in the activist community. You say "No Logo" in a crowd and people instantly know what you're talking about. This is a book that changed MY life.
I was but a budding activist when the book dropped into my lap. At the time I wasn't exactly sure what was going to happen come fall of 2001, when I started my first year of university. Naomi Klein's book opened my eyes about some stuff I had never really thought about. If you haven't read this book, or even heard about it, you must go out RIGHT now and find out about it. If you don't get yourself a copy at least visit the website: www.nologo.org. I might even credit her book (partially) to the reason I majored in globalization (being the anti variety, not the pro).
It's a thought provoking piece on the branding that drives capitalism.
Sweet bliss.
Besides Naomi Klein's own accomplishments (and there are a lot) she's surrounded by amazing people.
She's married to Avi Lewis, who hosted "counterSpin" on CBC for a while, after a stint as the political analyst at MuchMusic (love him). And her mother-in-law is Michele Landsberg, an amazing feminist journalist (Toronto Star, Globe and Mail). And her father-in-law is STEPHEN LEWIS.
Maybe she can adopt me.
So, I get to hang out with her, have dinner with her and pelt her with my questions.
I'm so frigging excited.
Friday, June 08, 2007
SHIRLEY DOUGLAS TALKED TO ME!
Tuesday, May 29, 2007
Reclaiming Words

Monday, May 28, 2007
VALERIE PRINGLE WAS BEHIND MY WORK!!
Saturday, April 07, 2007
Have A Happy Period? Screw You Always.

Tuesday, December 05, 2006
Loose Lips Are Utterly Idiodic
And I will even admit to liking a couple of her new songs. I certainly don't hold my musical taste in high esteem, I love to listen to JoJo, and more infamously, Asslee Simpson.
But as I was scrolling around the Bitch Magazine website (a great site, an even better magazine as a response to popular culture, www.bitchmagazine.com) I came across a piece on Ms. Furtado. Check it:
Nelly Furtado: Like a Birdbrain
Great. Another famous women who's only too happy to perpetuate the idea that feminists are all about recruiting other women in their quest to get the entire female populace to hate dudes, renounce their sexuality, and stop shaving. Specifically, pop singer Nelly Furtado, whose vapid equation of feminism with man-hating showed up in no less than three international papers this morning: Nelly Furtado has turned her back on her feminist past because she fears it "brainwashed" her into hating men. The LIKE A BIRD singer admits she dabbled with women's rights when she first became a star, but now she's a single mum with a "secret boyfriend" she's a huge fan of guys. She says, "I went through a feminist phase and read a lot of philosophical stuff. "Some of the male-bashing brainwashed me for a bit so I stopped. I love men." I have nothing to add that isn't a really foul string of expletives.
—A.Z. permanent link Comments (36)
OK, lesson 1 in feminism for Nelly Furtado:
Feminism is not about hating anyone. It's the exact opposite, it's about loving. Loving women, respecting women, and understanding that, yes you may be able to be a success in say, the music industry, but let's not forget, Ms. Furtado that you are still required to strip down to blatant sexuality to sell records.
Remember when you made the folk pop music? Yeah, the first album was fantastic. The second? Yes, it tanked but is your response really going to be to trade it all in for a couple of hits that demean you as a woman? Promiscuous? Maneater?
My mistake, Ms. Furtado. You're completely right. The women's movement has progressed so much that even you can exploit your sexuality for monetary gains.
What the hell is the matter with you?
If anything you are an example of why feminism is so crucial at a time like this. So thank you for your idiocy and your complete misunderstanding.
The man (because I'm assuming a woman wasn't the one who had enough power to put a microphone in your hand) that created your career must be very proud.
I can't even believe you.
For feminism to work not only women have to be on board, but men as well. Hating men is detrimental to feminism, don't you see that, you twit? You've got it backwards.
But thanks for everything...I really appreciate your insight.
Your reaction doesn't add up. You call yourself open minded and interested in grassroots political action. Is this true? Or is this something that you say because it fit the image that you wanted? Now that you're "Loose" are you high tailing it to LA and dumping the independent streak?
WTF?
I'm completely confused.
For crying out loud your own mother was a chambermaid! You'd think you'd be able to identify gender equality by now! But it seems like you wouldn't know it if it smacked you on the ass like a dancer in your video.
Ha, ha! Being a commodity is so hot!
So enjoy it, sister. You may be flying high off of bouncing back from record sales, but when your next album tanks, or a younger, prettier singer comes around we'll see how important feminism is to you then.
But when you're ready, you'll be welcomed back with open arms. Because we don't hate you, we just want to smack some sense into you.
Saturday, September 23, 2006
I Took It, Did You?

Thursday night was the annual "Take Back the Night" festivities at Peace Park here in London, Ontario.
There was a great turn out and a great speaker this year (as opposed to last year's speaker who was severely unmotivating) from the Sexual Assualt Centre.
The march went on successfully this year, many people watching were supportive and respectful (except for the couple of cars who tried to run us over).
As we passed the corner of Wellington St. and Dundas St. we were greeted by a group of men (as they aren't permitted to walk) with a sign that read "Men Against Violence Against Women", very heartwarming to see.
This year's festivities only highlighted by the fact that I didn't get burned by my vigil candle...namely because I didn't get one.
All in all, a successful evening!!
"Any woman whose I.Q. hovers above her body temperature must be a feminist."
~R.M. Brown

